VK • Nothing special • Video campaign

Our studio faced the challenge of creating a promotional video for the VK Combo subscription that would stand out from the usual obtrusiveness of advertising. It was essential to develop a concept that conveyed simplicity both visually and conceptually.

We developed a concept utilizing a minimalistic style to demonstrate that VK Combo is merely a discount subscription that doesn’t pretend to be more than it actually is. To support the video, we applied this style to banners and social media posts, as well as created short targeted ads aimed at the audience of the service’s partners.

Employing a minimalist style allowed us to convey the essence of the VK Combo subscription without resorting to the typical obtrusiveness of advertising. Thanks to this approach, the materials of the advertising campaign proved to be appealing and effective for the target audience.