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Task: Explain the product to new users
To get away from the usual obtrusiveness of advertising, we developed a concept that conveyed simplicity both visually and conceptually. Using a minimalistic style, we showed that VK Combo is just a discount subscription that doesn’t pretend to be bigger than it actually is. To support the video, we applied this style to banners and social media posts, as well as created short targeted ads aimed at the audience of the service’s partners.
