The main task in creating the brand identity and landing page for VK Gamejam was to merge the competition's dynamism and VK's social interaction features, ensuring a balance between aesthetics and functionality to provide easy access to event information.
The design actively incorporated the fluidity of 3D objects, creating an illusion as if they were made of jam, playing on the event's name. The brand identity successfully conveyed the social and interactive nature of VK, and the landing page was developed with user convenience in mind.
The brand identity and landing page resonated with the audience, increasing participant registration and visitor engagement. Detailed information on the landing page contributed to the event's success, and the unique design helped VK Gamejam secure a distinctive place in the competitive gaming landscape.